Adopt an organised effort to gather information about your Ideal Client Profile: really acknowledge them and how they buy. It is a fundamental component of any sales and marketing strategy and a significant factor in a company’s overall Profit & Performance and maintaining competitiveness.
Save hours each week researching prospect information and verifying contact data by letting CloudAtlas manage this for you. To ensure every Ideal Client Profile researched has the highest chance of being a good fit for your business, CloudAtlas combines manual research with technology, including “actively trading company” data, allowing us to target Ideal Client Profiles actively participating in the country’s economy. Each successful outbound research call involves a series of strategically developed questions to provoke higher thinking and result in audience alignment.
The research ensures your Ideal Client Profile’s market fit, qualifying the highest possible chance to convert into a deal-making appointment for your sales professionals. In addition, CloudAtlas has conducted many years of manual research moving sales teams to a position of “advantage” over their competitors.
Defining your audience begins with researching their buying process and the need for your products.
Highly effective and easy-to-use technologies and corporate business directories identify your target audience (iTam – Identify your Total Available Market). To ensure a positive ROI, we align your Ideal Client Profile to match your services, capabilities, and overall success within the market.
We work with your sales and marketing teams to find the industry or vertical markets where your offer reverberates most. There is no point in generating leads from a “list” of companies you can’t convert. Data-Driven Sales Research refines your focus to a deeper prequalified target identity rather than an entire market. In addition, the research eliminates “non-starters” to ensure your messaging hits home.
Provide your sales & marketing team, your EXCO & Leadership teams with Profitable Performing research, driving your Ideal Client Profile’s and sales pipeline to a higher conversion rate. A combination of manual examination and our exclusive data profiling technology allows you to uncover new and existing markets, driving Profitability and Performance.
Stand out by profoundly understanding your competitors, your territories and your Ideal Client Profile buying process. Focus on financial and budget owners, their influencers and their buying cycles. See results using proven research strategies that your Ideal Client Profile won’t ignore. Handoff time-wasting technical research, lead generation and meeting scheduling responsibilities and focus on sales conversions.
Let our in-house research and presales specialists take care of the deeper details your sales & marketing teams need to optimise to deliver outstanding sales results.
Market research provides insight into a wide variety of things that impact your bottom line, including:
Ultimately, market research allows you to get information from a larger sample size of your target audience, eliminating bias and assumptions to get to the heart of consumer attitudes. As a result, you can make better business decisions by knowing the bigger picture.
Specific Foundation Research: verification of your Ideal Client Profile. Followed up by exploratory research that is used to dive into issues or opportunities the business has already identified as necessary. In specific research, the company can take a smaller or more precise segment of their audience and ask questions to solve a suspected problem.
Research that confirms of the usability of your product or service’s for your Ideal Client Profile. Product research, essentially, is the foundation of marketing research. Gathering information on the desired characteristics and specifications of a product expected by your Ideal Client Profile, before or after the launch and availability of your products. Product research helps you understand what your Ideal Client Profile really wants, so the product can be tailored to match their needs.
Categorise your Ideal Client Profile into different groups (or segments) based on specific definitive characteristics. Industry or Vertical; Geographic or Territory; Size of Company by Staff, Turnover, and Fleet size generally form the foundation of your segmentation. In addition, matching People, Responsibilities, Branch Networks and many more key segmentation parameters enhance your understanding of your Ideal Client Profile need for your products and services.
Pricing research will compare similar products or services in your market and what they sell for. More importantly, what your target audience expects to pay — and is willing to pay — for your products and services, and determine fair pricing to list your product or service at. Pricing Research delivers market pricing information you need to make informed pricing strategy decisions. Research is the key to an effective pricing strategy, whether planning to increase prices or considering pricing a new product.
Identify your competitors, evaluate their strengths and weaknesses, evaluating the strengths and weaknesses of their products and services. Competitor analysis gives you a deep understanding of your market and industry competition. Learn what your competitor is doing in your industry, which competitors you should work to keep up with and surpass, and how you can separate yourself from the competition.
Ratings are vital for a company to determine how to improve best or change its products and services. Asses and measure how you can get current customers to return for more business and what will motivate them to do so (e.g. loyalty programs , rewards, remarkable customer service). This research will help you discover the most-effective ways to promote loyalty among your customers.
How to increase your customers ability to recall or recognise your brand under different conditions. Brand awareness is vital in promoting a new product or reviving an older brand. Ideally, brand awareness includes the qualities that distinguish the product from its competition.
Experimentation and a deep dive into what reached and resonated with your audience so you can keep those elements in mind for your future campaigns. Hone in on the aspects of what you do that matter most to your Ideal Client Profile.
As seen by many professionals, this multi-purpose term is used to refer to research, analytics, consumer insights, and data whereas “consumer insights” is an industry term referring to data and analytics in a decision-making context for businesses.
Consumer insights research and Market research, will focus on future growth, present and the past sales outcomes, and give multi-disciplinary recommendations for sales and marketing teams. Research answers specific questions, verifies multiple data resources and examines each data resource separately Market research, seamlessly contributes to marketing and sales campaigns.
Save hours each week researching prospect information and verifying contact data by letting CloudAtlas manage this for you.
To ensure every contact researched has the highest chance of being a good fit for your business, CloudAtlas combines manual research with technology, including “trading company” data, allowing us to target Ideal Client Profile’s actively participating in the county’s economy. There is no “quick fix” for generating quality leads. Instead, each successful outbound telephone, email, LinkedIn campaign involves meticulously executed elements that begin with audience alignment (iTAM – Identify your Total Available Market). To ensure every Ideal Client Profile has the highest chance of being a good fit for your business, CloudAtlas combines manual research with the advantages of modern data technology. Defining your Ideal Client Profile begins with understanding your sales needs and targets. Deep-dive consultations identify your target industries and the Ideal Client Profile’s within those spaces. To ensure a positive ROI, we align your Ideal Client Profile to match your services, capabilities, and overall success within the market. We work with you to find the industry or vertical where your offer reverberates most. There is no point in generating leads with companies you can’t convert. Refining your focus to a clearly defined Ideal Client Profile rather than an entire market ensures your messaging hits home — giving your sales team the “leading edge”. A balance of manual research and our proprietary data profiling technology allows you to penetrate new markets and drive revenue growth. Stand out by knowing your competitors’ strengths and weaknesses—concentration on your entire Ideal Client Profile market with personalised, customer-centric, in-person research.
Building C,
Regent Hill Office Park,
Cnr Leslie & Turley Roads,
Lonehill, 2191
Sandton, Gauteng
South Africa
CloudAtlas supports you with high-quality lead generation that is accurate, actionable and a host of services to give your sales team the edge.